Social Psychology Network

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Laurie A. Rudman

Laurie A. Rudman

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My current research examines differences between implicit and explicit attitudes and stereotypes, stereotype maintenance processes (including the mechanisms underlying social sanctions for counterstereotypic behavior), and media effects on attitudes, stereotypes, and behavior.

In 1994, I was awarded the Gordon Allport Intergroup Relations Prize (with Eugene Borgida) for research examining the effects of sexist advertising on men's behavior toward female job applicants.

Primary Interests:

  • Attitudes and Beliefs
  • Gender Psychology
  • Intergroup Relations
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Social Cognition

Research Group or Laboratory:


Journal Articles:

  • Greenwald, A. G., Banaji, M. R., Rudman, L. A., Farnham, S. D., Nosek, B. A., & Mellott, D. S. (2002). A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. Psychological Review, 109, 3-25.
  • Rudman, L. A. (2004). Sources of implicit attitudes. Current Directions in Psychological Science, 13(2), 80-83.
  • Rudman, L. A., Ashmore, R. D., & Gary, M. L. (2001). "Unlearning" automatic biases: The malleability of implicit stereotypes and prejudice. Journal of Personality and Social Psychology, 81, 856-868.
  • Rudman, L. A., & Borgida, E. (1995). The afterglow of construct accessibility: The behavioral consequences of priming men to view women as sexual objects. Journal of Experimental Social Psychology, 31, 493-517.
  • Rudman, L. A., & Fairchild, K. (2004). Reactions to counterstereotypic behavior: The role of backlash in cultural stereotype maintenance. Journal of Personality and Social Psychology, 87, 157-176.
  • Rudman, L. A., Feinberg, J. M., & Fairchild, K. (2002). Minority members' implicit attitudes: Ingroup bias as a function of group status. Social Cognition, 20, 294-320.
  • Rudman, L. A., & Glick, P. (1999). Feminized management and backlash toward agentic women: The hidden costs to women of a kinder, gentler image of middle-managers. Journal of Personality and Social Psychology, 77, 1004-1010.
  • Rudman, L. A., & Goodwin, S. A. (2004). Gender differences in automatic ingroup bias: Why do women like women more than men like men? Journal of Personality and Social Psychology, 87, 494-509.
  • Rudman, L. A., & Heppen, J. (2003). Implicit romantic fantasies and women's interest in personal power: A glass slipper effect? Personality and Social Psychology Bulletin, 29, 1357-1370.
  • Rudman, L. A., & Kilianski, S. E. (2000). Implicit and explicit attitudes toward female authority. Personality and Social Psychology Bulletin, 26, 1315-1328.
  • Rudman, L. A., & Lee, M. R. (2002). Implicit and explicit consequences of exposure to violent and misogynous rap music. Group Processes and Intergroup Relations, 5, 133-150.

Courses Taught:

  • Attitudes and Social Cognition
  • Implicit Methods
  • Research Methods in Social Psychology
  • Social Psychology
  • The Social Psychology of Gender

Laurie A. Rudman
Department of Psychology
Rutgers University
53 Avenue East, Tillett Hall
Piscataway, New Jersey 08854-8040
United States

  • Phone: (732) 445-3404
  • Fax: (732) 985-0504

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